Mass Media and Communication Technologies Literature review

Mass Media and Communication Technologies - Literature review Example Mass media and communication technologies have become integral parts of our life and our society. One of the most important roles of mass media to perform as a public watchdog. Mass media has to play a leading role in shaping, guiding and reflecting the public opinion. These functions of media help to establish democracy. Use of media in a democratic polity creates critical awareness among the people, and so it becomes an essential component of mass vigilance to keep authorities tenterhooks. The media may not be able to perform these functions unless the access to them is ensured to a large section of our population. Media access is important in the political sphere. Access to media is access to public opinion, so essential to protect and preserve democratic institutions. It is advantageous to both leaders and masses. Media can correct or distort facts, views, and attitudes and even create euphoria. Point to abysmal media performance on any number of issues: western intervention in I ndochina; the sanctions against Iraq which kill up to 200 children under the age of five every day; the machinations of business lobby groups in Brussels, Washington, London to further a 'deregulated' corporate-shaped global economy; the obstructionism of even mainstream business - such as the US Chamber of Commerce and National Association of Manufacturers - in the face of global warming; and the attempt of the 'greener' oil companies like Shell and BP to keep the emerging technologies of clean and renewable energy out of community hands. In other words, mass media performance - its omissions, biases, distortions, deceptions - reflects the fact that the mass media is itself part of the same power structure that plunders the planet and inflicts human rights abuses on a massive scale. Mass media are a mode of social interaction. Wittingly or unwittingly the dominant social institutions will make use of the media, to stabilize the existing social order. Mass media are support to act as agents of social change.

Robot Lawnmowers Essay Example | Topics and Well Written Essays - 1000 words

Robot Lawnmowers - Essay Example The sellers make their customers buy them and thus ample time is saved for attracting new clientele and persuading them to buy robot lawnmowers. This not only saves time but also offers huge profit. 2.1.3. The best robot lawnmowers that are being sold in the market holding positive feedback from the elderly and the disabled consumers include Robomower, Lawnbott, and Husqvarna Automower (Squidoo LLC, 2011). Robomower is being made by a company in Israel named Friendly Robotics, and is being traded into the US by Systems Trading Corporation (STC). Lawnbott is being made by an Italian company named Zucchetti Centro Sistemi and is being imported by Kyodo America (KA). It is marketed by the name of Ambrogio in Europe. Automower is made by a Swedish company and is imported and marketed by official Husqvarna dealers. 2.2.1.1. Robot market is developing at a fast pace since robots are making lives easier by automating the systems and leaving enough time for leisure along with saving money (Fuller, 1991). Since new technology is continuously replacing the old one, the price of robot lawnmowers is dropping and is expected to further drop in the coming years with a simultaneous increase in their usage especially by consumers who are elderly or are disabled. 2.2.1.2. The technology regarding the hardware, software and design is being improved but the component prices are dropping since the demand is increasing. The robot market is seriously considering the needs of the elderly and the disabled persons and the robot lawnmower market also consider them their biggest consumers. 2.2.3.1. The robotic mower market is expected to quadruple in the coming few years. However, at least a decade is needed for these lawnmowers to replace the contractors’ business so in the meanwhile the contractors can make use of these intelligent devices to make money in their businesses. 2.6.2. In